Today, it encompasses not only the most recognizable brand of protein on the planet, Optimum Nutrition Gold Standard, but also multiple recognizable brands under one roof. With word-of-mouth powering them along the way, the fledgling Costello's Health Distributors grew quickly and evolved into a global powerhouse. Fed up with a lack of consistency-and yes, quality-in sports nutrition in the mid-'80s, the athletic brothers Mike and Tony Costello decided to do something about it: start their own company.
The origin story of Optimum Nutrition is familiar to anyone who ever opened up a supplement container, felt disappointed, and wondered if they could do better. And by focusing on consistency, Gutsch says, Optimum Nutrition ensures that when you purchase a bottle of Optimum Nutrition Gold Standard Whey, you know exactly what you're getting over and over again. Loyalty, not just single purchases, are what drives the company. From testing every raw ingredient when it first enters the facility to X-raying the capped bottles on the final production line to make sure the scoop is at the top-yes, they know you hate fishing for that plastic scoop-this company does everything in its power to make sure each and every bottle is exactly as the customer expects it to be.Ĭustomers need to know what they're getting, not just in one jug of whey, but in every jug. Just when you think you've seen the last person scoping or testing a bottle of whey or pre-workout, here comes another. This is precisely why Optimum Nutrition's manufacturing facility has approximately two dozen checkpoints for quality control and consistency. Today, it spreads more quickly than ever in the form of scathing or raving online reviews. With a community as tightknit as bodybuilders at the time, if a customer were to unscrew a lid to find clumpy powder or a dramatic change from their last purchase, word would spread quickly around gyms. When the sports nutrition industry first started gaining momentum, what set good companies and products apart from their not-so-good counterparts wasn't simply taste, or price, or even marketing.
If you've ever had a scoop of Optimum Gold Standard Whey, AmiNO Energy, or any of their other products that are household names in the weight room, here's the story behind them! Consistency: The New Quality In an industry that has a reputation for being sometimes less than rigorous, this was undoubtedly serious business.įor a few days, I was fortunate to be among a group of fitness insiders invited behind the scenes to see how 's longtime best-selling brand operates. Oaraarirø.All pop-culture nostalgia aside, though, the immediate-and lasting-impression of visiting one of the largest sports nutrition manufacturing facilities in North America is just how complex and exacting of an operation it is to make the supplements that many of us now take for granted. Unakke Uyiraanen Ennaalum Enai Nee Maravaathey Neeyo Kilipedoo Pan Paadum Aananda Kuyil Pedoo
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